Your operations team is spending 80-90% of their time on work that can be automated.
Shippers outsource logistics because it is complex, fast-paced, and unforgiving. That complexity lands on your team's desk as thousands of manual decisions a day: the right price, the right carrier, the right information before something goes wrong. Errors are inevitable, and in logistics, they are costly. When volume grows, the only answer has been to hire and hope.
There is a better way.
Win the Freight
Your pricing strategy lives in the heads of your most experienced people, and nowhere else.
Your best dispatcher knows when to hold and when to fold. They have developed that instinct over years of awarded and rejected quotes they can no longer recall in detail.
The newer hire quotes off a rate sheet that was accurate eight months ago.
Neither of them keeps score: which quotes were awarded, at what rate, against which customers, on which lanes, under what market conditions.
Sharp pricing means winning more freight without leaving money on the table. That data already exists inside your operation. It has simply never been put to work.
Cover the Freight
Your reputation is only as strong as the carrier on your last load. Choose wisely.
As a broker or 3PL, capacity is not always easy to find, and when it is scarce, the pressure to cover fast outweighs the ability to vet carefully.
A customer relationship built over years can be gambled away on a single decision.
Performance history, falloff patterns, safety records, service failures on similar lanes: that information exists somewhere across your TMS, your email threads, and the memory of people who may no longer work for you. Is it being used when it matters most?
Move the Freight
When volume picks up, something always breaks.
Check calls, status updates, carrier confirmations, and shift handoffs where details fall through the gap.
When a load goes sideways, the team may already be buried on other tasks and calls.
Inevitably, the customer finds out something is wrong before you do. That call, the one where they are telling you about your own shipment, should never happen.
A team with the right visibility has already identified the problem, already called the customer, already provided the full context and next steps. The customer is not caught off guard. They are reassured before they had reason to worry.
Get Paid for the Freight
The critical last step: getting paid for your work. Every inefficiency here compounds: errors cost money, fixing them costs time.
Invoices arrive unlabeled. PODs get chased manually. Accessorial charges need to be validated against approvals that live in a different system.
Verbal rate changes made three days ago have no paper trail when billing tries to reconcile them.
Your team spends hours a week matching documents and chasing confirmations, work that invites errors and consumes expensive labor.
Each day receivables sit uncollected is a day you are leaning on reserves or credit lines that could be freed.
Your operation is turning away growth it cannot handle, and will continue to do so, for as long as it runs on gut feel, tribal knowledge, and manual processes.
With today's technology, 80-90% of the work that drives your operation can be automated or dramatically accelerated. What remains is the work your people are actually good at: the relationship, the exception, the negotiation.
Most importantly: your labor costs can stop growing in lockstep with your revenue. The freight industry is cyclical. Volume is volatile. The traditional answer has been to hire during the boom and bleed during the bust.
The better answer is technology that acts as a force multiplier, allowing your operation to handle more volume with a fraction of the people previously required, changing the economics entirely.
How it works
It starts with a single conversation.
Everything after that is earned.
Discovery
A 30-minute conversation, not a sales call
We pinpoint where your operation is losing money, at no cost to you. You leave with a clear picture of your biggest opportunities, ranked by dollar impact and how quickly they can be unlocked.
Scoping
We pick one problem and agree on what winning looks like
We start by focusing on one problem, with a measurable outcome tied directly to your bottom line. We agree on what the finish line looks like before anything is built. From that point forward, our incentives are identical. We win when you do.
On-site
For larger engagements, we come to you
The most valuable knowledge in your operation rarely makes it into a manual. It lives in the judgment calls your best people make without thinking twice. We spend time on your floor observing those decisions in real time, not just asking about them. That is how we build something that fits the way your operation actually runs, not the way it looks on paper.
Build
Working results in weeks, not months
Regular check-ins, visible progress. Most engagements deliver working results in weeks. What your people receive is something they can use immediately. Intuitive by design, because if it needs explanation, it is not finished.
The Finish Line
The problem is solved. The savings are yours.
The inefficiency that has been costing you every day is gone. Your operation starts running the way you always knew it could. Our fee is a percentage of the savings delivered. No long term contracts, no lock-in.
Case Study
Turning Speed Into Competitive Advantage
A mid-sized freight brokerage was losing ground to larger, better-capitalized competitors. We identified three areas where they could compete and win: pricing accuracy, response speed, and service quality.
The Solution
We replaced their legacy software with a custom system built around how they actually operated. Manual processes were automated, pricing decisions were backed by real data, and the team had real time visibility into their P&L and performance.
The Result
A small team of dispatchers outcompeted brokerages with far greater resources, not by working harder, but by having better tools. Response times dropped, margin improved, and the business grew without adding headcount.
Why us
About the Founder
John Fiordalis
LinkedInI ran operations at an expedite freight brokerage for five years. Growth was a constant tradeoff between chasing new freight and actually being able to service what you already had. When the phones started ringing off the hook, mistakes were made: incorrect pricing, an important email slipping by unnoticed, unanswered RFQs. All things that cost you money. Most of it was tedious work a computer should have been doing. Eventually you stop wishing someone would fix it and start building the solution yourself. That is the foundation of everything we do at 12fold.
About the Firm
The name "12fold" is both a target and a tribute. It honors the Japanese swordsmiths who folded steel twelve times, driving out impurities with every pass. The layers doubled with each fold, compounding into the thousands, achieving a uniformity at the atomic level that only modern instruments would later reveal. Long before science confirmed their method, these craftsmen relied on discipline and relentless practice alone. Their achievement proves that refinement, not luck, produces lasting results. We bring that same philosophy to business, helping organizations sharpen their operations so their returns on investment keep compounding for years to come.
We win when you do
12fold Solutions
50 Milk Street 16th Floor Boston, MA 02109 (617) 500-4343 john@12fold.solutions LinkedIn© 12fold Solutions. All rights reserved.